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1976
Beginning of the Fashion Shows at the Inter-Continental

Related to Haute Couture House

Despite having relocated his haute couture house to 5 avenue Marceau two years earlier, Yves Saint Laurent chose to present his collections at the Salon Impérial of the Hôtel Inter-Continental on the Rue de Castiglione in 1976. It was a remarkable feat during a period when haute couture seemed to be overtaken by ready-to-wear.

The first collection he presented there, the “Opéras - Ballets russes” Autumn-Winter 1976 collection, was a spectacular show that reintroduced opulence into fashion. Music was used for the first time, fashion shows having previously unfolded in silence.   

Galerie

The audience arrives at the fashion show for the autumn-winter 1979 haute couture collection, salon impérial of the Hôtel Inter-Continental, Paris, July 1979. Photograph by Claus Ohm., © Claus Ohm
The audience arrives at the fashion show for the autumn-winter 1979 haute couture collection, salon impérial of the Hôtel Inter-Continental, Paris, July 1979. Photograph by Claus Ohm.
© Claus Ohm
The runway of the fashion show for the autumn-winter 1979 haute couture collection,Ssalon impérial of the Hôtel Inter-Continental, Paris, July 1979. Photograph by Claus Ohm., © Claus Ohm
The runway of the fashion show for the autumn-winter 1979 haute couture collection,Ssalon impérial of the Hôtel Inter-Continental, Paris, July 1979. Photograph by Claus Ohm.
© Claus Ohm