1964
First Fragrance: Y
Related to Haute Couture House
In the early twentieth century, Paul Poiret was the first to establish a connection between haute couture and perfume when he created his house’s signature fragrance. In his view, perfume completed a woman’s elegant look.
In 1921, Chanel released N°5. Its bold scent and simple bottle were timeless. Chanel was the first to abandon soliflores, meaning a perfume dominated by a single floral scent, instead seeking out new compositions such as ylang-ylang and sandalwood.
In 1964, Yves Saint Laurent followed in the footsteps of these major names and launched Y, his first fragrance. He wanted to create a “lush, heavy, and languid perfume.”
